How do padfolios, letter openers, and other office accessories stack up in terms of visibility and impressions?
The answer is "quite well," according to a recent study conducted by the Advertising Specialty Institute. Following a survey of more than 600 respondents, ASI reported impressive results for desk, office, and business accessories:
- More than two-thirds (68%) of these items are kept in the office.
- Promotional office products generated 294 impressions per month, yielding an average cost-per-impression of just $0.007—compared to $0.033 for a national magazine ad.
- Of customers who had received promotional office products, 17% reported having owned the item for more than a year.
- Respondents also reported using their promotional office products an average of 50 times per month.
For assistance in selecting custom letter openers, padfolios, and more, our friendly staff is available by phone at 1-800-523-9909 or via online chat (8am – 8pm EST).